Your team stays focused on what they do best, while we handle the strategy, content, and execution behind the scenes.
Whether you're a growing brand, trade-based business, or educational institution, Editioned becomes your bolt-on marketing team—delivering social content, photography, Google Ads, EDM campaigns, and month-on-month analytics reporting that means something.
We’re a small, highly experienced team with a hands-on approach to digital marketing. Collectively, we’ve led brand, product, and marketing strategies across sectors including architectural lighting, education, Australian manufacturing, not-for-profit, hospitality, the arts, and trade, working across both B2B and B2C markets. We know how to adapt language, messaging, and strategy to meet the unique demands of every audience.
Now, we’ve joined forces (technically, we’ve been married for more than 10 years) to offer tailored marketing support for businesses ready to grow, without the overhead of a full-time hire.
Our Process
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Before we jump into content, campaigns, or strategy, we take the time to really get to know your brand.
This isn’t just a quick questionnaire — it’s a collaborative deep dive into what makes your business tick.
We’ll explore:
Your origin story and values — why you started, what drives you, and what sets you apart
Your ideal customer — who they are, how they think, and what they need from you
Your current positioning — how your brand is seen now vs. where you want to be
Visual and verbal identity — logos, colours, tone of voice, and how you communicate
Goals and pain points — short-term priorities, long-term ambitions, and what’s been holding you back
This step lays the groundwork for everything we do together. It ensures every piece of content, every campaign, and every marketing decision is aligned, strategic, and true to your brand.
We’ll also collect any key brand assets (logos, style guides, imagery, etc.) to set up your shared KOBO folder — keeping everything streamlined and easy to access.
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Understand your brand, voice, goals, audience, and upcoming opportunities.
Initial strategy meeting (in person or online)
Audit of existing assets: website, socials, past EDMs, etc.
Identify your brand tone, preferred messaging, and competitors
Set up access to key platforms (Meta Suite, email marketing tool, Google Analytics, website backend, etc.)
Upload shared assets to Drive/Dropbox for future use
Build your marketing calendar
Define key metrics of success (ROI, reach, engagement, etc.)
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Once we’ve nailed your brand direction and goals, it’s time to turn that insight into action.
This is where the real planning begins.
We’ll:
Develop a content strategy that reflects your goals, audience, and tone of voice no generic templates, just what fits you
Build out a campaign calendar that balances consistency with flexibility, mapping out key themes, product pushes, and brand stories
Schedule a photography session (or multiple) to capture high-quality imagery of your team, space, products, or services
Source or create graphics, templates, and branded visuals to bring everything to life across social, email, and web
Set up a custom reporting framework so we can track progress in a way that actually means something focused on growth, not just vanity metrics
This phase gives your marketing clarity, structure, and momentum so we’re not just posting for the sake of it, but building something aligned and intentional.
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With strategy, assets, and content in place — it’s go time.
We’ll roll out your marketing across the agreed platforms, keeping everything cohesive, timely, and on-brand.
What’s included:
Launch all approved content across social media, EDMs, website updates, and paid ads
Begin monitoring campaign performance — including reach, engagement, conversions, and ad spend (if applicable)
Keep an eye on what’s working and what’s not, with room to tweak messaging or timing as needed
Meet at the end of the first month for a performance review: What landed? What missed? What’s next?
Deliver a clear, easy-to-digest report aligned to your focus metrics (social growth, email opens, ROI, etc.)
This is where things come to life and we stay close to the data, so we can keep evolving and improving every month.
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If your business doesn’t have a social media presence or a clear marketing plan, we recommend starting with a one-off Consultation & Brand Audit.
This essential first step ensures everything we build is aligned with your values, goals and how your customers experience your brand.
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Customer Journey Mapping
Understand how people discover your business, where they drop off and what needs to shift to turn interest into action.
Sales & Lead Flow Analysis
We review how leads and sales are currently generated, tracked and followed up — identifying gaps, missed opportunities or bottlenecks.
Branding & Visual Identity Review
We assess your logo, brand colours, tone of voice, tagline, photography and overall visual consistency across all platforms.
Forward-Facing Communications Audit
Website: layout, copy, navigation and CTA clarity
Email signatures, quote templates, proposals
Print materials (brochures, flyers, business cards)
Text/email campaigns or outbound messaging
Competitor & Market Positioning Review
We benchmark your brand against others in your space to identify how you stand out — or how you could.
Includes an audit of your current brand reputation vs your ideal brand perception.
Platform & Tech Stack Setup
We help you select, set up and connect the right tools: Meta Suite, Klaviyo, Google Analytics, Linktree etc.
Everything’s aligned for future growth and easy tracking
Goals & Success Metrics Definition
We define clear, realistic marketing goals based on where you’re at, where you want to go and what success looks like for your business.
This audit lays the groundwork for everything we build together.
Whether you’re launching fresh or relaunching with intention, this gives you clarity, direction and a solid base to grow from.